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Writer's pictureJacqueline Chen

BOOZE BOX & CARRY CARTON (GROUP WORK)

Updated: Oct 16, 2020

DNB503_2019se1 : Industrial Design 5

Group Members: Scott Petersen, Kristen Cutler, Ziyi Fu & Jacqueline Chen


Introduction

Carry Carton and Booze Box are a flat pack and easy to fold transportable carry case made from cardboard and WoolCool. These products are intended for a wide range of users, some of these include: inner city and suburban dwellers, professionals and the alcohol industry. Carry Carton and Booze Box has 5 functions: User Friendly, Optimal Transportation, Simplistic Design, Food Grade and Adaptable. The Carry Carton and Booze Box addresses Planet Protectors values in the way of focusing on innovation. The design is an effective, environmentally friendly insulated packaging solution that protects our planet, one pack at a time.


The Carry Carton and Booze Box complies to the design considerations that were provided by Planet Protector at the projects commencement. These considerations are:


●Design a flat-pack and easy to fold packaging from their main components of cardboard and wool

● Must be cost effective

● Enhance the value of WoolCool insulation solution for the food industry

● The solution needs to consider:

○ Shape of the WoolCool

○ Construction design of the Box

○ The way that the WoolCool insulation is being inserted or attached to the box.


According to Planet Protector a successful design will demonstrates:

●Excellent structural integrity

● Cost effective

● User friendly, throughout the supply chain human-centred interaction touch points

● Aligns with the ethos of circular economy (CHARMORRO-KOC, M, 2019)



My initial concepts



Choice concept 1 + My Sketchs for choice concept 1


Choice concept 2 + My Sketchs for choice concept 1

Model Making + presentation



 

Final Concept- Presentation Board


Final Concept- Brochure


Final Product Design

All products must be packaged. With the rapid development of the economy and the continuous improvement of the quality of life, people's life philosophy and consumption patterns are undergoing major changes, and packaging is becoming more and more important in people's lives. The “Carry carton and booze box” packaging product is designed to diversify the consumption needs of modern people at different levels, expanding the function of food packaging and reducing the environmental pollution of packaging waste.


The convenience of food packaging is also an aspect that cannot be ignored in the development of food packaging. Consumers need more convenient packaging for sealing and need food packaging to bring more convenience to life. Convenience is a new development trend in food packaging. “Carry carton and booze box” is a very convenient product. It only needs two adhesives, which can be easily and quickly formed into carton. It can also be easily and quickly flattened to save space. And has a handle that can be easily held on the hand or carried, and the handle is depressible to form a stackable carton.


The change of lifestyle and the enhancement of economic ability also make people's consciousness of pursuing characteristics stronger. Food packaging has more individuality, and there will be market and development to meet the diverse needs of consumers. Personalized food packaging is an inevitable trend in development. “Carry carton and booze box” is a Personalization product. “Carry carton and booze box” is a Personalization product. This product package uses a simple element to make it simple and durable. It uses the original colour of the cardboard - brown. Many people prefer brown, the earth colour system can create a low-key and warm atmosphere, and it also gives people a feeling of safety and warmth and brown is usually used in the field of environmental protection. The brown packaging also visually conveys the endurance of the product. The surface of the carton has not undergone too much processing. The simple style is quite visual in both the visual and the tactile. This packaging design style is also implicit and restrained, suitable for gift giving. It comes in different sizes, including the size of two bottles of wine (195 x 115 x 405mm, 9.08ltr), six pack of beer (235 x 167 x 265mm,10.4ltr), four Chinese containers (215 x 160 x 327mm, 11.24ltr) and sixteen Chinese containers (390 x 220 x 357mm, 30.6ltr). Use with Woolcool to keep the wine at the optimum temperature and avoid damage to the wine if it is too hot or too cold. It is a good gift choice, then it not only suitable for gift giving, with woolcool can also be a portable insulation box, such as to become a child's lunch bag, to avoid summer food deterioration affects health. Of course, it is also the best choice for transporting food and keeping food fresh and safe. This product uses tag and twine to seal the package. Not using tape or glue to seal this package not only maintains the integrity of the product but also highly re-uses to save on packaging costs, and the label of the sheep and wine makes this plain packaging look more beautiful.


Green packaging refers to packaging that is environmentally friendly, harmless to human health, and can be recycling and reusing. Green packaging is important for shaping green food brands. Starting from the coordination of social development and ecological environmental protection, countries around the world have reduced, reused and degradable as the goal and means of ecological packaging. “Carry carton and booze box” is an environmentally friendly product. It's all can be recycle, reduce and reuse. The materials for this product are E-flute card, HPBE, woolcool and twine, which can be thrown into yellow trash bin (paper recycling), red trash bin (plastic recycle) and green trash bin (green waste). However, the material price is not high, the printing cost is low, it is saving cost.


Final Concept- Tech Drawing


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