Jacqueline Chen
Industrial design 6
DNH603_19se2
Engagement Maps and Product Ecosystem:
one-size-fits-all?
your activity
• Sitting a lot
• Coach potato
• Healthy eating
• No healthy eating
• Walk a lot
• Run
• Gym
• Sports enthusiast
• other
​
your use of tech
• Must have the latest tech
• Love gadgets and apps
• Curious about
• Nice to have, not critical
• no need health gadgets
• Dislike them
different people -> different needs -> different use of health-tech
The tech reliant: ‘no tech then no health’ (motivation/survive of tech/frequent user)
• Cannot self-health manage without their program
• Technology is their motivator
• Motivated by rewarding programs
• Usually has a specific goal in mind
• Loyal to a program
​
The tech aware: ‘I love to know how many kilojoules I burnt today’ (awareness/new tech/tracking)
• Can self-health manage on own
• Technology helps achieve their health goals
• Previously active before using technology
​
The health conscious: ‘health outweighs technology’ (Specific tech/Already active/Some tracking)
• Self-health manage on their own
• Easily get bored with a online program
• Unlikely to stay engaged in a program for the long term – unless they find their ideal
who are the different users?
what benefits can they gain from tech in MODBOX?
​
Users
• new to sport
• troubled teens
• youths
• elderly
• non-athletes
Benefits
• social
• fitness
• fun/enjoyment
engagement
• perception of the quality of their experience (control)
• positive experience
• desire to use it longer and regularly
• ability to share
what product features can help MODBOX users to keep using the interactive technology in the long run?
what features or interactive functions are needed to engage MODBOX athletes over time?
​
Features
• application
• progress
• enlarging
• health
• music
• time management
• scale of engagement
3 opportunitie
• reaction training
• brain training
• wrist tracking
product ecosystem & IoT
product ecosystem = group of objects related in some way:
• object-to-object
• object-to-person
• object-to –service
• object-to-cloud
IoT = Internet of Things -> an enabler of those connected
relationships
product ecosystem & IoT
product ecosystem = group of objects related in some way:
• object-to-object
• object-to-person
• object-to –service
• object-to-cloud
IoT = Internet of Things -> an enabler of those connected
relationships
• discuss engagement and product ecosystem
How can design help enhance MODBOX benefits for athletes?
how can design help engage MODBOX athletes over time?
​
• project concept design
1. from your report: discuss and select 3 design opportunities for your team
2. do a UX map that contextualise those design opportunities in athletes everyday routines
3. identify touchpoints and pain points
4. match pain points with the 03 required functions
5. start concept design
Concept BOM
