design narratives

Design narratives are tool to understand, convey and represent people experiences
• stories
• scenarios
• storyboarding
 

narratives as communication tool

A collaborative activity involving designers, users, managers

• narratives are memorable

• narratives have an informality that suits uncertainty in a design process

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narratives as information tool

• tell about people, what they do, and how they do it

• reveal what people like about their work, what they hate about it, what works well, what sorts of things are real problems

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narratives as a design tool

• help users to describe experiences from their own perspective

• help designers to describe a potential experience to the users

• provides a walk-thru opportunity to identify the use-problems

• helps to identify design goals based on intended experiences

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stories 

concrete account of particular people and events, inparticular situations. They are personal and portraits atypical events

• stories tells about the way people think about their experiences

• stories are the way people store information in their memories

• stories help up imagine

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scenarios 

typical situations, intended to capture the normal chain of events, the prototypical situations

• describe a use situation and the interaction between users and proposed systems

• A scenario tells a story of a Persona successfully achieving a goal while using a device/system

• Scenarios are usually developed by the design team and presented to users for feedback

• make it clear in which sequence the tasks are to be performed, what information is necessary for the users to achieve their goals.

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from narratives to role-playing videos

1. a goal: the plot

2. a scenario /design problem: context, pain points

3. a prototype

4. acting out the scenario

5. video recording

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tutorial

Develop a design narrative for your concept design demonstrating the user experience afforded by your new product.

1. Select the pain point and story that best demonstrate your design

2. Devise a plot (a story) of: (i) your Persona’s user experience at those pain point moments, and (ii) your product as the ‘hero’ solution of the problem.

3. Draft a storyboard – ensure the story is suitable for under 2min video

4. Record your video – collaborate in groups of 2 or 3 where possible.

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